@font-face{font-family:'Poppins';font-weight:400;src:url(/fonts/poppins-400.woff2) format('woff2');font-display:swap}
@font-face{font-family:'Poppins';font-weight:600;src:url(/fonts/poppins-600.woff2) format('woff2');font-display:swap}
@font-face{font-family:'Poppins';font-weight:800;src:url(/fonts/poppins-800.woff2) format('woff2');font-display:swap}
@font-face{font-family:'Work Sans';font-weight:400;src:url(/fonts/worksans-400.woff2) format('woff2');font-display:swap}
@font-face{font-family:'Work Sans';font-weight:600;src:url(/fonts/worksans-600.woff2) format('woff2');font-display:swap}
:root{--paper:#e0e0e0;--card:#fff;--ink:#000;--soft:#4d4d4d;--line:rgba(0,0,0,.13);--blue:#2121f7;--band:#08080e;--bandtx:#e0e0e0}
*{margin:0;padding:0;box-sizing:border-box}
html{color-scheme:light;scroll-behavior:smooth}
body{background:var(--paper);color:var(--ink);font-family:'Work Sans',-apple-system,sans-serif;line-height:1.7;font-size:16px}
a{color:var(--blue);text-decoration:none}
img{max-width:100%}
.wrap{max-width:760px;margin:0 auto;padding:0 24px}
.wide{max-width:1080px;margin:0 auto;padding:0 24px}
h1,h2,h3,h4{font-family:'Poppins',sans-serif;font-weight:600;letter-spacing:-.02em;line-height:1.15;color:#000}
/* nav */
nav{position:sticky;top:0;z-index:40;background:rgba(224,224,224,.9);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
nav .inner{display:flex;align-items:center;justify-content:space-between;padding:16px 24px;max-width:1080px;margin:0 auto}
nav img{height:20px}
nav .cta{font-family:'Poppins',sans-serif;font-weight:600;font-size:14px;background:var(--blue);color:#fff;padding:9px 20px;border-radius:999px}
.brk{font-family:'Work Sans',sans-serif;font-size:12.5px;color:var(--soft);padding:18px 0 0}
.brk a{color:var(--soft)}
.brk .sep{margin:0 7px}
/* tag (pill sobre foto) */
.tag{position:absolute;left:14px;top:14px;z-index:2;font-family:'Work Sans',sans-serif;font-size:11px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:#fff;background:rgba(0,0,0,.45);backdrop-filter:blur(6px);padding:7px 12px;border-radius:999px}
/* hero hub */
.rhero{padding:60px 0 28px}
.rhero .wide{max-width:1080px}
.rhero .eye{font-family:'Poppins',sans-serif;font-style:italic;font-weight:500;font-size:14px;color:var(--blue);margin-bottom:14px}
.rhero h1{font-size:clamp(36px,5.4vw,60px);max-width:840px}
.rhero h1 .hl{color:var(--blue)}
.rhero p{color:var(--soft);max-width:600px;margin:20px 0 0;font-size:16.5px}
/* destacado */
.feat{display:grid;grid-template-columns:1.2fr 1fr;background:var(--card);border:1px solid var(--line);border-radius:24px;overflow:hidden;margin:14px 0 0;color:var(--ink);transition:transform .18s}
.feat:hover{transform:translateY(-3px)}
.feat .ph{position:relative;min-height:360px;background:#111}
.feat .ph img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.feat .bd{padding:44px 44px 40px;display:flex;flex-direction:column;justify-content:center}
.feat .k{font-family:'Poppins',sans-serif;font-style:italic;font-weight:500;font-size:13px;color:var(--blue)}
.feat h2{font-size:clamp(24px,2.7vw,34px);margin:12px 0 12px}
.feat p{color:var(--soft);font-size:15.5px}
.feat .more{margin-top:24px;font-family:'Poppins',sans-serif;font-weight:600;font-size:15px;color:var(--blue)}
.feat .meta{font-family:'Work Sans',sans-serif;font-size:12.5px;color:var(--soft);margin-top:18px}
/* grid de articulos */
.pgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;padding:28px 0 80px}
.pcard{background:var(--card);border-radius:20px;overflow:hidden;border:1px solid var(--line);display:flex;flex-direction:column;transition:transform .18s;color:var(--ink)}
.pcard:hover{transform:translateY(-3px)}
.pcard .top{aspect-ratio:16/10;position:relative;overflow:hidden;background:#111}
.pcard .top img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .6s ease}
.pcard:hover .top img{transform:scale(1.04)}
.pcard .top::after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.3),transparent 50%);pointer-events:none}
.pcard .bd{padding:20px 20px 22px;flex:1;display:flex;flex-direction:column}
.pcard h3{font-size:19px;line-height:1.25}
.pcard p{color:var(--soft);font-size:14px;margin:9px 0 0;flex:1}
.pcard .meta{font-family:'Work Sans',sans-serif;font-size:12px;color:var(--soft);margin-top:16px}
.pcard.soon .top{background:#9a9a9a}
.pcard.soon .top img{filter:grayscale(1);opacity:.75}
.pcard.soon .meta{color:var(--blue);font-weight:600}
.pcard.ctac{background:var(--band);color:var(--bandtx);border:0;padding:28px 26px;justify-content:flex-end;min-height:100%}
.pcard.ctac .k{font-family:'Poppins',sans-serif;font-style:italic;font-weight:500;font-size:13px;color:#8c8cff;margin-bottom:auto}
.pcard.ctac h3{color:#fff;font-size:24px;margin-top:40px}
.pcard.ctac p{color:#b9b9c4;flex:0}
.pcard.ctac .btn{display:inline-block;margin-top:20px;font-family:'Poppins',sans-serif;font-weight:600;font-size:14px;background:var(--blue);color:#fff;padding:11px 20px;border-radius:999px;align-self:flex-start}
/* articulo */
article{padding:10px 0 0;counter-reset:sec}
article .kick{font-family:'Poppins',sans-serif;font-style:italic;font-weight:500;font-size:14px;color:var(--blue);margin:26px 0 12px}
article h1{font-size:clamp(30px,4.6vw,46px);margin-bottom:18px}
article .lede{font-size:20px;line-height:1.55;color:#111;margin-bottom:14px}
article .ameta{display:flex;align-items:center;gap:12px;font-family:'Work Sans',sans-serif;font-size:13px;color:var(--soft);padding:18px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin:24px 0 30px}
article .ameta img{height:26px;border-radius:6px}
article h2{font-size:26px;margin:44px 0 14px}
article > h2{font-size:28px;margin:54px 0 16px;padding-top:26px;border-top:1px solid var(--line)}
article > h2::before{counter-increment:sec;content:'.' counter(sec,decimal-leading-zero);display:block;font-family:'Poppins',sans-serif;font-style:italic;font-weight:500;font-size:14px;color:var(--blue);letter-spacing:0;margin-bottom:8px}
article h3{font-size:20px;margin:30px 0 8px}
article p{margin:0 0 18px}
article ul,article ol{margin:0 0 20px;padding-left:22px}
article li{margin:0 0 9px}
article strong{font-weight:600;color:#000}
article .tablewrap{overflow-x:auto;margin:0 0 26px}
article table{width:100%;border-collapse:collapse;font-size:14.5px;background:var(--card);border-radius:12px;overflow:hidden}
article th,article td{text-align:left;padding:12px 14px;border-bottom:1px solid var(--line)}
article th{font-family:'Poppins',sans-serif;font-weight:600;background:#eaeaea}
article tr:last-child td{border-bottom:0}
/* resumen */
.tldr{background:var(--card);border:1px solid var(--line);border-left:4px solid var(--blue);border-radius:16px;padding:22px 26px;margin:0 0 34px}
.tldr b{display:block;font-family:'Poppins',sans-serif;font-style:italic;font-weight:500;font-size:13px;color:var(--blue);margin-bottom:10px}
.tldr ul{margin:0;padding-left:18px}
.tldr li{margin:0 0 7px;font-size:15px;color:#111}
.tldr li:last-child{margin:0}
.qa{background:var(--card);border:1px solid var(--line);border-radius:16px;padding:20px 26px 6px;margin:0 0 34px}
.qa .k{font-family:'Poppins',sans-serif;font-style:italic;font-weight:500;font-size:13px;color:var(--blue);margin:0 0 4px}
.qa h2{font-size:19px;line-height:1.3;margin:16px 0 6px}
.qa p{font-size:15px;margin:0 0 14px}
.callout{background:var(--band);color:var(--bandtx);border-radius:18px;padding:26px 28px;margin:34px 0}
.callout .k{font-family:'Poppins',sans-serif;font-style:italic;font-weight:500;font-size:13px;color:#8c8cff;margin-bottom:8px}
.callout p{margin:0;font-size:15px;color:var(--bandtx)}
.callout .acts{display:flex;flex-wrap:wrap;gap:10px;margin-top:18px}
.callout .acts a{font-family:'Poppins',sans-serif;font-weight:600;font-size:14px;background:var(--blue);color:#fff;padding:11px 20px;border-radius:999px;text-decoration:none}
.callout .acts a.alt{background:transparent;border:1px solid rgba(255,255,255,.35)}
.callout .acts a:hover{filter:brightness(1.12)}
/* gated download */
.gate{background:linear-gradient(150deg,rgba(33,33,247,.09),transparent 65%);border:1px solid rgba(33,33,247,.35);border-radius:22px;padding:32px;margin:40px 0}
.gate h3{font-size:23px;margin-bottom:6px}
.gate p{color:var(--soft);font-size:14.5px;margin-bottom:18px}
.gate form{display:flex;flex-direction:column;gap:10px;max-width:420px}
.gate input{font-family:'Work Sans',sans-serif;font-size:15px;padding:13px 15px;border:1px solid var(--line);border-radius:12px;background:#fff}
.gate button{font-family:'Poppins',sans-serif;font-weight:600;font-size:15px;background:var(--blue);color:#fff;border:0;border-radius:999px;padding:14px;cursor:pointer}
.gate .ok{display:none;font-size:14.5px;color:#0e7a3c;background:#e7f8ef;border-radius:12px;padding:14px 16px}
.gate.done form{display:none}.gate.done .ok{display:block}
.gate small{display:block;font-size:11.5px;color:var(--soft);margin-top:8px}
/* faq */
.faq{margin:44px 0}
.faq h2{margin-bottom:18px}
.faq details{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:0 20px;margin-bottom:12px}
.faq summary{font-family:'Poppins',sans-serif;font-weight:600;font-size:16px;padding:18px 0;cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:12px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:'+';color:var(--blue);font-size:22px;line-height:1}
.faq details[open] summary::after{content:'–'}
.faq details p{padding:0 0 20px;margin:0;color:#1a1a1a;font-size:15px}
/* author + related */
.abox{display:flex;gap:16px;align-items:flex-start;background:var(--card);border:1px solid var(--line);border-radius:18px;padding:22px 24px;margin:44px 0}
.abox img{height:34px}
.abox .t b{font-family:'Poppins',sans-serif;font-weight:600;display:block;margin-bottom:4px}
.abox .t p{margin:0;font-size:14px;color:var(--soft)}
.rel{padding:20px 0 70px}
.rel h2{font-size:22px;margin-bottom:20px}
footer{background:var(--band);color:var(--bandtx);padding:48px 0;margin-top:20px}
footer .inner{max-width:1080px;margin:0 auto;padding:0 24px;display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:16px}
footer img{height:20px;opacity:.9}
footer a{color:#8c8cff;font-size:14px}
footer p{font-size:12.5px;color:#9a9a9e}
/* hero de articulo: foto a sangre, ancho 1080 aunque el texto vaya a 760 */
.ahero{position:relative;border-radius:22px;overflow:hidden;min-height:clamp(320px,44vw,470px);display:flex;flex-direction:column;justify-content:flex-end;padding:36px 40px;margin:12px 0 34px;color:#fff;background:#0a0a0a;width:min(1080px,100vw - 48px);margin-left:calc((min(760px,100vw - 48px) - min(1080px,100vw - 48px))/2)}
.ahero img.bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.ahero::after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.08) 0%,rgba(0,0,0,.28) 45%,rgba(0,0,0,.88) 100%)}
.ahero .e{font-family:'Poppins',sans-serif;font-style:italic;font-weight:500;font-size:13px;color:#c9c9ff;position:relative;z-index:1;margin-bottom:10px}
.ahero h1{color:#fff;font-size:clamp(28px,4.4vw,48px);position:relative;z-index:1;margin:0;max-width:820px}
.ahero .hn{position:relative;z-index:1;margin-top:14px;font-family:'Work Sans',sans-serif;font-size:15px;color:rgba(255,255,255,.82);max-width:640px}
figure{margin:28px 0}
figure img,figure video{width:100%;height:auto;border-radius:16px;display:block;background:#111}
figcaption{font-family:'Work Sans',sans-serif;font-size:12.5px;color:var(--soft);margin-top:10px;text-align:center}
.vid9{max-width:300px;margin:28px auto}
.vid9 video{aspect-ratio:9/16;object-fit:cover}
/* stat cards grandes */
.statgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:30px 0}
.statc{background:var(--card);border:1px solid var(--line);border-radius:18px;padding:24px 22px}
.statc b{display:block;font-family:'Poppins',sans-serif;font-weight:800;font-size:clamp(34px,4vw,48px);letter-spacing:-.03em;color:var(--blue);line-height:1}
.statc span{font-family:'Work Sans',sans-serif;font-size:13.5px;color:var(--soft);display:block;margin-top:8px;line-height:1.45}
/* barras de datos */
.chart{background:var(--card);border:1px solid var(--line);border-radius:18px;padding:28px 26px;margin:30px 0}
.chart h4{font-size:16px;margin-bottom:20px}
.bar{margin-bottom:18px}
.bar .bl{display:flex;justify-content:space-between;font-family:'Work Sans',sans-serif;font-size:13.5px;margin-bottom:6px}
.bar .bl b{font-family:'Poppins',sans-serif;font-weight:600;color:var(--blue)}
.bar .track{height:12px;background:#eaeaea;border-radius:99px;overflow:hidden}
.bar .fill{height:100%;background:linear-gradient(90deg,var(--blue),#5a5aff);border-radius:99px}
/* pullquote */
.pull{border-left:3px solid var(--blue);padding:6px 0 6px 24px;margin:30px 0;font-family:'Poppins',sans-serif;font-weight:600;font-size:21px;line-height:1.35;letter-spacing:-.01em;color:#000}
/* fuentes / referencias */
.sources{background:#eaeaea;border-radius:16px;padding:24px 26px;margin:36px 0}
.sources h3{font-size:16px;margin-bottom:12px}
.sources ol{margin:0;padding-left:20px}
.sources li{font-family:'Work Sans',sans-serif;font-size:13px;color:var(--soft);margin-bottom:8px}
.sources a{word-break:break-word}
.metod{font-family:'Work Sans',sans-serif;font-size:13px;color:var(--soft);background:var(--card);border:1px solid var(--line);border-radius:14px;padding:18px 20px;margin:26px 0}
@media(max-width:820px){.pgrid{grid-template-columns:1fr}.feat{grid-template-columns:1fr}.feat .ph{min-height:240px}.feat .bd{padding:28px 24px}.statgrid{grid-template-columns:1fr 1fr}}
@media(max-width:640px){.ahero{padding:26px 22px;min-height:300px}.statgrid{grid-template-columns:1fr}}

/* ---------- bloques visuales dentro del artículo (v4) ---------- */
.vis{background:var(--card);border:1px solid var(--line);border-radius:18px;padding:26px 26px 22px;margin:30px 0}
.vis .vt{font-family:'Poppins',sans-serif;font-weight:600;font-size:16px;margin-bottom:18px}
.vis .vc{font-family:'Work Sans',sans-serif;font-size:12.5px;color:var(--soft);margin-top:16px}
figure.wide2 img{aspect-ratio:2/1;object-fit:cover}
figure.wide2{width:min(1080px,100vw - 48px);margin-left:calc((min(760px,100vw - 48px) - min(1080px,100vw - 48px))/2)}
.figgrid{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin:28px 0}
.figgrid figure{margin:0}
.figgrid img{aspect-ratio:3/2;object-fit:cover}
/* pasos / camino */
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:10px;margin:28px 0}
.steps div{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:16px 14px 14px}
.steps i{display:block;font-family:'Poppins',sans-serif;font-style:italic;font-weight:500;font-size:12px;color:var(--blue);margin-bottom:6px}
.steps b{display:block;font-family:'Poppins',sans-serif;font-weight:600;font-size:14px;line-height:1.3;color:#000}
.steps span{display:block;font-size:12.5px;color:var(--soft);margin-top:4px;line-height:1.4}
/* comparación de barras (lo que te queda) */
.cmp .row{display:grid;grid-template-columns:150px 1fr 90px;gap:12px;align-items:center;margin-bottom:12px;font-size:13.5px}
.cmp .row b{font-family:'Poppins',sans-serif;font-weight:600;font-size:13px;line-height:1.25}
.cmp .row .track{height:22px;background:#eaeaea;border-radius:8px;overflow:hidden}
.cmp .row .fill{height:100%;background:var(--blue);border-radius:8px}
.cmp .row.ota .fill{background:#8a8a8a}
.cmp .row em{font-style:normal;font-family:'Poppins',sans-serif;font-weight:600;color:#000;text-align:right}
.cmp .row.ota em{color:var(--soft)}
/* widget de reserva (mock) */
.bkw{background:var(--band);border-radius:18px;padding:26px;margin:30px 0;color:#fff}
.bkw .h{font-family:'Poppins',sans-serif;font-weight:600;font-size:16px;margin-bottom:14px}
.bkw .f{display:grid;grid-template-columns:1fr 1fr 1fr auto;gap:8px}
.bkw .f div{background:#15151c;border:1px solid #2a2a35;border-radius:10px;padding:10px 12px;font-size:13px}
.bkw .f div small{display:block;font-size:10.5px;color:#9a9aa6;text-transform:uppercase;letter-spacing:.06em;margin-bottom:2px}
.bkw .f .go{background:var(--blue);border:0;font-family:'Poppins',sans-serif;font-weight:600;display:flex;align-items:center;padding:10px 18px;white-space:nowrap}
.bkw .p{display:flex;justify-content:space-between;align-items:center;margin-top:12px;background:#15151c;border:1px solid #2a2a35;border-radius:10px;padding:10px 12px;font-size:13px}
.bkw .p b{font-family:'Poppins',sans-serif;font-size:18px;color:#fff}
.bkw .p s{color:#8a8a96;margin-right:8px;font-size:12px}
.bkw .tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:14px}
.bkw .tags span{font-family:'Work Sans',sans-serif;font-size:11.5px;color:#c9c9ff;border:1px solid #33338a;border-radius:999px;padding:5px 10px}
/* chat de WhatsApp (mock) */
.chat{background:#e5ddd5;border-radius:18px;padding:22px;margin:30px 0;display:flex;flex-direction:column;gap:9px}
.chat .m{max-width:78%;padding:9px 12px;border-radius:12px;font-size:14px;line-height:1.45;background:#fff;box-shadow:0 1px 1px rgba(0,0,0,.08);position:relative}
.chat .m.h{align-self:flex-end;background:#d9fdd3}
.chat .m small{display:block;font-size:10.5px;color:#777;text-align:right;margin-top:3px}
.chat .m a{font-weight:600}
/* resultado de Google (mock) */
.serp{background:#fff;border:1px solid var(--line);border-radius:18px;padding:22px 24px;margin:30px 0}
.serp .q{display:flex;align-items:center;gap:10px;border:1px solid #dadce0;border-radius:999px;padding:10px 16px;font-size:14px;color:#202124;margin-bottom:18px;box-shadow:0 1px 4px rgba(0,0,0,.08)}
.serp .q::before{content:'';width:14px;height:14px;border:2px solid #4285f4;border-radius:50%;box-sizing:border-box}
.serp .r{padding:12px 14px;border-radius:12px;margin-bottom:8px}
.serp .r .ad{font-size:11px;font-weight:600;color:#202124;margin-bottom:2px}
.serp .r .ad::before{content:'Patrocinado';font-weight:700;margin-right:6px}
.serp .r .t{font-size:17px;color:#1a0dab;line-height:1.3}
.serp .r .d{font-size:13px;color:#4d5156;margin-top:3px}
.serp .r.you{border:1.5px solid var(--blue);background:rgba(33,33,247,.04)}
.serp .r.you .t{color:var(--blue)}
.serp .r .lbl{float:right;font-family:'Work Sans',sans-serif;font-size:11px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--blue);border:1px solid var(--blue);border-radius:999px;padding:3px 9px;margin-left:10px}
.serp .r.ota .lbl{color:#8a8a8a;border-color:#bbb}
/* podés / no podés */
.dodont{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin:30px 0}
.dodont div{background:var(--card);border:1px solid var(--line);border-radius:16px;padding:20px 22px}
.dodont h4{font-size:15px;margin-bottom:10px;padding-left:24px;position:relative}
.dodont h4::before{content:'';position:absolute;left:0;top:3px;width:14px;height:14px;border-radius:50%;background:var(--blue)}
.dodont .no h4::before{background:#8a8a8a}
.dodont ul{margin:0;padding-left:18px}
.dodont li{font-size:14px;margin:0 0 6px}
/* línea de tiempo (mails) */
.tl{position:relative;margin:30px 0;padding-left:26px}
.tl::before{content:'';position:absolute;left:8px;top:6px;bottom:6px;width:2px;background:rgba(33,33,247,.3)}
.tl div{position:relative;margin-bottom:16px}
.tl div::before{content:'';position:absolute;left:-24px;top:6px;width:12px;height:12px;border-radius:50%;background:var(--blue);border:2px solid var(--paper)}
.tl i{display:block;font-family:'Poppins',sans-serif;font-style:italic;font-weight:500;font-size:12.5px;color:var(--blue)}
.tl b{font-family:'Poppins',sans-serif;font-weight:600;font-size:15px}
.tl span{display:block;font-size:14px;color:var(--soft)}
/* ventanas de anticipación (semanas) */
.win .row{display:grid;grid-template-columns:190px 1fr;gap:12px;align-items:center;margin-bottom:12px;font-size:13.5px}
.win .row b{font-family:'Poppins',sans-serif;font-weight:600;font-size:13px;line-height:1.25}
.win .track{position:relative;height:26px;background:#eaeaea;border-radius:8px}
.win .fill{position:absolute;top:0;bottom:0;background:var(--blue);border-radius:8px;color:#fff;font-family:'Poppins',sans-serif;font-weight:600;font-size:12px;display:flex;align-items:center;padding:0 10px;white-space:nowrap}
.win .ax{display:grid;grid-template-columns:190px 1fr;gap:12px;font-family:'Work Sans',sans-serif;font-size:11px;color:var(--soft)}
.win .ax div{display:flex;justify-content:space-between}
/* embudo */
.funnel{display:grid;grid-template-columns:repeat(4,1fr);gap:8px;margin:30px 0}
.funnel div{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:16px 14px;text-align:center;position:relative}
.funnel div:not(:last-child)::after{content:'→';position:absolute;right:-13px;top:50%;transform:translateY(-50%);color:var(--blue);font-weight:700;z-index:1}
.funnel b{display:block;font-family:'Poppins',sans-serif;font-weight:800;font-size:clamp(20px,2.6vw,28px);letter-spacing:-.02em;color:var(--blue);line-height:1.1}
.funnel span{display:block;font-size:12.5px;color:var(--soft);margin-top:4px;line-height:1.35}
.funnel em{display:block;font-style:normal;font-family:'Poppins',sans-serif;font-weight:600;font-size:12px;color:#000;margin-top:6px}
@media(max-width:640px){.cmp .row{grid-template-columns:110px 1fr 70px}.win .row,.win .ax{grid-template-columns:120px 1fr}.bkw .f{grid-template-columns:1fr 1fr}.bkw .f .go{grid-column:1/-1;justify-content:center}.dodont,.figgrid{grid-template-columns:1fr}.funnel{grid-template-columns:1fr 1fr}.funnel div:nth-child(2)::after{display:none}}

/* ---------- estudio: bloques (v5) ---------- */
.big{background:var(--band);color:#fff;border-radius:22px;padding:34px 36px;margin:30px 0;display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:center}
.big .k{font-family:'Poppins',sans-serif;font-style:italic;font-weight:500;font-size:13px;color:#8c8cff;margin-bottom:8px}
.big h3{color:#fff;font-size:clamp(22px,2.6vw,30px);line-height:1.2}
.big p{color:#b9b9c4;font-size:14.5px;margin:12px 0 0}
.waffle{display:grid;grid-template-columns:repeat(9,1fr);gap:6px}
.waffle i{aspect-ratio:1;border-radius:5px;background:#2a2a35;display:block}
.waffle i.on{background:var(--blue)}
.waffle-l{display:flex;gap:16px;font-family:'Work Sans',sans-serif;font-size:12px;color:#b9b9c4;margin-top:12px}
.waffle-l span::before{content:'';display:inline-block;width:10px;height:10px;border-radius:3px;background:#2a2a35;margin-right:6px;vertical-align:-1px}
.waffle-l span.on::before{background:var(--blue)}
.finding{display:grid;grid-template-columns:120px 1fr;gap:20px;background:var(--card);border:1px solid var(--line);border-radius:18px;padding:22px 24px;margin:0 0 14px}
.finding b.n{font-family:'Poppins',sans-serif;font-weight:800;font-size:44px;letter-spacing:-.03em;color:var(--blue);line-height:1}
.finding b.n small{display:block;font-family:'Work Sans',sans-serif;font-weight:400;font-size:12px;color:var(--soft);letter-spacing:0;margin-top:6px}
.finding h3{font-size:18px;margin:0 0 6px}
.finding p{font-size:14.5px;margin:0 0 8px}
.finding .fix{font-family:'Work Sans',sans-serif;font-size:13px;color:#000;background:#eef0ff;border-left:3px solid var(--blue);padding:8px 12px;border-radius:0 8px 8px 0}
.finding .fix b{color:var(--blue)}
.zone table td:not(:first-child),.zone table th:not(:first-child){text-align:center}
.zone td.hi{color:var(--blue);font-weight:600}
.zone td.lo{color:var(--soft)}
.check{background:var(--card);border:1px solid var(--line);border-radius:18px;padding:26px;margin:30px 0}
.check .vt{font-family:'Poppins',sans-serif;font-weight:600;font-size:17px;margin-bottom:4px}
.check .vs{font-size:13.5px;color:var(--soft);margin-bottom:16px}
.check label{display:flex;gap:12px;align-items:flex-start;padding:11px 0;border-top:1px solid var(--line);font-size:14.5px;cursor:pointer}
.check input{width:18px;height:18px;margin-top:2px;accent-color:var(--blue);flex:none}
.check label span small{display:block;font-size:12px;color:var(--soft)}
.check .res{margin-top:16px;background:var(--band);color:#fff;border-radius:12px;padding:14px 18px;display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap}
.check .res b{font-family:'Poppins',sans-serif;font-size:22px}
.check .res span{font-size:13.5px;color:#b9b9c4}
.check .res a{font-family:'Poppins',sans-serif;font-weight:600;font-size:13px;background:var(--blue);color:#fff;padding:9px 16px;border-radius:999px}
.cite{background:#eaeaea;border-radius:16px;padding:20px 24px;margin:30px 0;font-family:'Work Sans',sans-serif;font-size:13px;color:#222}
.cite b{display:block;font-family:'Poppins',sans-serif;font-weight:600;font-size:15px;margin-bottom:8px;color:#000}
.cite code{display:block;background:#fff;border:1px solid var(--line);border-radius:10px;padding:12px 14px;font-family:'Work Sans',sans-serif;font-size:13px;white-space:normal;margin:0 0 10px}
.cite button{font-family:'Poppins',sans-serif;font-weight:600;font-size:13px;background:#000;color:#fff;border:0;border-radius:999px;padding:8px 16px;cursor:pointer}
.donut{display:grid;grid-template-columns:150px 1fr;gap:22px;align-items:center}
.donut svg{width:150px;height:150px}
.donut ul{list-style:none;padding:0;margin:0;font-size:13.5px}
.donut li{display:flex;justify-content:space-between;gap:10px;padding:5px 0;border-bottom:1px solid var(--line)}
.donut li i{display:inline-block;width:10px;height:10px;border-radius:3px;margin-right:8px;vertical-align:-1px}
.donut li b{font-family:'Poppins',sans-serif;font-weight:600}
@media(max-width:640px){.big{grid-template-columns:1fr;padding:26px 22px}.finding{grid-template-columns:1fr;gap:10px}.donut{grid-template-columns:1fr}.donut svg{margin:0 auto}}
/* divisor de parte */
.part{margin:56px 0 8px;padding:22px 26px;background:var(--band);color:#fff;border-radius:18px;display:flex;gap:18px;align-items:baseline}
.part i{font-family:'Poppins',sans-serif;font-style:italic;font-weight:500;font-size:13px;color:#8c8cff;white-space:nowrap}
.part b{font-family:'Poppins',sans-serif;font-weight:600;font-size:clamp(18px,2.4vw,24px);letter-spacing:-.02em;line-height:1.2}
.part+h2{border-top:0;padding-top:12px;margin-top:20px}
.bar .bl small{color:var(--soft);font-weight:400;margin-left:6px}
/* plantillas copiables (reseñas) */
.tpl{background:var(--card);border:1px solid var(--line);border-radius:16px;padding:20px 22px;margin:0 0 14px}
.tpl .th{display:flex;justify-content:space-between;align-items:center;gap:12px;margin-bottom:10px}
.tpl .th b{font-family:'Poppins',sans-serif;font-weight:600;font-size:15px}
.tpl .th span{font-family:'Work Sans',sans-serif;font-size:12px;color:var(--soft)}
.tpl .stars{color:#f5a623;letter-spacing:2px;font-size:13px}
.tpl p{font-size:14.5px;margin:0 0 12px;color:#111;background:#f3f3f3;border-radius:10px;padding:12px 14px;white-space:pre-line}
.tpl button{font-family:'Poppins',sans-serif;font-weight:600;font-size:12.5px;background:#000;color:#fff;border:0;border-radius:999px;padding:7px 14px;cursor:pointer}
.tpl small{display:block;font-size:12.5px;color:var(--soft);margin-top:8px}
/* mock del modulo de precios de Google Hotel Ads */
.gha{background:#fff;border:1px solid var(--line);border-radius:18px;padding:22px 24px;margin:30px 0}
.gha .name{font-family:'Poppins',sans-serif;font-weight:600;font-size:18px}
.gha .sub{font-size:12.5px;color:var(--soft);margin-bottom:12px}
.gha .dates{display:inline-flex;gap:8px;font-size:12.5px;color:#202124;border:1px solid #dadce0;border-radius:8px;padding:6px 10px;margin-bottom:14px}
.gha .row{display:flex;justify-content:space-between;align-items:center;padding:10px 12px;border:1px solid #dadce0;border-radius:10px;margin-bottom:8px;font-size:14px}
.gha .row b{font-family:'Poppins',sans-serif;font-weight:600}
.gha .row.you{border:1.5px solid var(--blue);background:rgba(33,33,247,.04)}
.gha .row .lbl{font-family:'Work Sans',sans-serif;font-size:11px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--blue);margin-left:8px}
.gha .row.ota .lbl{color:#8a8a8a}

/* impresión / PDF */
@media print{nav,footer,.rel,.gate,.check,.cite,.brk,.abox{display:none!important}body{background:#fff}.ahero{min-height:300px;break-inside:avoid}.wrap{max-width:none;padding:0 6mm}.ahero,figure.wide2{width:auto;margin-left:0}.vis,.chart,.statgrid,.finding,.big,.tldr,.callout,.tablewrap,.steps,.dodont,figure{break-inside:avoid}h2{break-after:avoid}}